How to make the most out of your time on Pinterest

There are SO MANY resources for brides out there nowadays- it is difficult sometimes to figure out and decide on the right path to planning your wedding. Google, The Knot, Here Comes the Guide, Zola, not to mention endless wedding blogs are all vying for your time and attention- the internet becomes a soul-sucking abyss (and let’s be real- no one enjoys that). There is one platform that I have not yet mentioned: Pinterest. As a florist, I can tell you most of the inspiration images I get from my couples are from Pinterest and almost always the same five pins. So, I am going to give you some tips on using Pinterest and all these other sites to your advantage, without wasting your truly precious time and irritating your fiance to no end.

  1. FIRST and foremost. Pinterest is a SEARCH ENGINE. Don’t think of it as anything other than that.

  2. Just like every other search engine known to man- the most popular and frequently viewed images show up first. So, that being said, don’t just start pinning the first images you see. Dig a little deeper, take that extra five minutes, and use more detailed searches; describe colors, shapes, floral varieties, sizes, seasons, etc.- unless you want your wedding to look just like Janet’s, Barbara’s, Shirley’s, and Pamela’s, then by all means- pin away!

  3. Half of the wedding inspiration on Pinterest you see is created by a collaboration of vendors and is not an actual wedding. Styled wedding shoots are trending within the industry and happening every day, all over the world. That doesn’t mean much to you, other than, some things you may see will not be practical for your wedding. Keep this in mind and don’t be shocked if a vendor advises you against something you see on Pinterest.

  4. Pinterest now allows you to create sections within a board, so you can create separate sections for Bridal Bouquets, Bridesmaid Bouquets, Centerpieces, etc. By doing this, you will eliminate the need for your florist to clarify what pins are inspiration for which designs. The more details and clarification you can provide up front, the less you’ll have to explain or clear up later.

  5. Try to have a Pinterest Board put together BEFORE reaching out to Wedding Florists… we have no idea what you are envisioning if you just tell us, “My wedding colors are blush and ivory and I want roses.” Subsequently, it is nearly impossible for us to produce an accurate quote for you, and that just isn’t convenient or practical for anyone.

Follow these tips and don’t rush through and pin everything you see; select carefully, because we are drawing common themes from your collection of pins to best reflect your vision. Enjoy and have fun pinning!


Florists are not expensive- weddings are.

One of the common responses I get from couples shopping around for a florist is, “I had no idea flowers are so expensive.” I get it- you drive down the freeway and see fields of wildflowers and think, there is no possible way my wedding flowers could cost more than a brand new, 50-inch TV… but it is true- your florist is not trying to squeeze every last penny out of you; flowers are indeed quite expensive, so let me break it down.

Flower farms are largely concentrated in South America and Europe: some of your favorite flowers are sourced from Ecuador, Columbia, Holland, and the Netherlands- in fact, the vast majority of U.S. flowers are imported. So, that being said, nine times out of ten your wedding flowers are starting out in another country- now, tack on the costs of importation and transport. Speaking of transportation… remember how flowers are perishable? That means they aren’t put on a truck in hopes they arrive three weeks later: they are put on an overnight flight and the subsequent overnight freight charges are assessed. Do you want to guess who those charges are billed to? That’s right. Your wedding florist.

By the time the shipment arrives at your florist, the flowers need to be treated, processed and rehydrated to bring them back to life after such a journey. The time this takes generally depends on the size of the order, but large orders can take up to a few hours to process.  Some flowers such as Dahlias and Hydrangeas require additional treatment, and that takes even longer. All of this takes time and expertise, which costs money.

Additionally, it takes time, skill, and knowledge to design your wedding flowers, no matter how simple or elaborate they are. Florists begin designing up to three days in advance, as it takes many hours to give life to your vision. Again, time = money. This is not accounting for the production of your quote, and proposal, or the hours dedicated to understanding your parameters, flexibility, budget, and visual aesthetic.

To summarize, just like your Photographer and Makeup Artist and every other wedding vendor, your florist invests many hours into you and your special day, and as such, this requires an investment from you as well. We take pride in our industry, work, and professionalism and value the trust you instill in us on one of the most special and memorable days of your life.

~Autumn

New Website!

It's finally done! It has seemed like forever since I said we would be making the switch to Squarespace, but IT IS FINALLY DONE! It's no secret that I dislike website construction, coding, and all that goes along with it, but I can confidently say, that making the switch from Vistaprint to Squarespace has been one of the best business decisions to date. It is so much easier to navigate- not to mention, pretty! 

That being said, I hope you all enjoy and please leave us some feedback in the comments section here! Also, did I mention that the Squarespace blogging platform is SO much easier to manage and work with, so there will be many more blog posts in the near future! I will be posting some prompts soon to get an idea of what you want to see from us on the blog. 

I am so excited to officially LAUNCH our new site! Enjoy! 

Autumn